COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Coming Out of the Crisis with a Stronger, Strategically Aligned Corporate Story.
Article featured in 2020 will go down in history. Not only because of the global pandemic, but due to the lasting impact it will have on the business community at large. Leaders are being asked—no, forced—to retool their businesses to be successful in what many believe to [...]
Fuel Your Customer Experience and Financial Performance with a Compelling Story.
More than ever before, businesses operate in a world of transparency. The always-connected-and-consuming buyer has unprecedented access to your organization. Your strategy and story are visible to anyone, anywhere, at any time. How your business operates, what your organization believes in, the actions employees take and the words you use to describe [...]
The Financial Agony of an Ineffective Corporate Story.
Many executives we speak with — truly undervalue the power of their corporate story. They do not realize the intrinsic link between the financial performance of the business and the clarity of their story. An article in the Journal of Business Strategy illustrates the “financial upside” of activating a clear, [...]
More CEOs Need to Speak Their Minds.
This may sound counterintuitive and go against everything happening in the world today, but CEOs and C-suite executives need to speak their minds. They need to deliver the message they know must be received to drive change or improve results at their companies. The reality is … this is not [...]
Regaining Organizational Alignment During a Crisis.
Every leadership team and company goes through it. Market dynamics change. The corporate vision becomes blurry, the strategy becomes less obvious across the organization. The company loses sight of its core purpose. It happens. The question is, as a C-suite executive, what do you do about it? Most companies think [...]
Inconsistent Corporate Stories Cost Companies $10M+ per Year.
When we speak with business leaders about strategic messaging and their corporate story, many think the topics are soft. Maybe these executives should take a look at the results from a recent study conducted by InnerView and FocusVision. In the study, leaders were asked: “How much does an inconsistent corporate [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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