COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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60% of Leaders Believe Their Corporate Story is Getting Diluted.
While CMOs have been talking about delivering a seamless multichannel experience for years, the fact is, most companies are still failing on this front today. And, not without good reason. Complexity has grown significantly. There are more stakeholders, technologies, channels and touchpoints involved in the customer journey than ever before. [...]
Market Leaders Don’t Give In to Instant Gratification.
They Stay the Course.
We live in an instant gratification world. Do something fast. Do something once. Expect immediate and lasting results. What is very concerning is the “instant gratification” mindset has crept into strategic communications, and it is killing business performance. Sure, CEOs and C‑suite executives are moving so fast that they rarely [...]
Marketing Executives Have a Messaging Consistency Problem.
Data and analytics, the explosion of digital channels, and employee involvement are all factors rapidly changing how companies develop and deliver their story throughout the customer experience. And while formulating a meaningful and relevant message is critical to success — delivering a clear, consistent and connected story throughout the customer [...]
Your B2B Story is Way Out of Balance.
Have you audited your story (messaging) lately? What percentage of it speaks to your customers? Their pain? The problems they are trying to solve? What they are trying to accomplish? How you can help them get there? What percentage of your story is about your products? Features? Capabilities? Bits and [...]
Customer Centricity Starts But Doesn’t End with Marketing.
While marketing teams are comprised of expert communicators and brand messaging pros who can get the word out, it takes all hands on deck to get an entire company to embrace a customer-centric culture. According to Bain & Company, the best businesses use an across-the-board approach to encourage employees in [...]
It’s Time for CEOs to Embrace the Value of Intentional, Sustained Communications.
With 74% of Companies Shifting to Permanent WFH Models, It’s Time for CEOs to Embrace the Value of Intentional, Sustained Communications. The lasting impact COVID-19 will have on commercial real estate, corporate culture and employee engagement is quickly becoming apparent. Recent restrictions have shown C-suite executives that money can be [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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