COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Can Purpose Really Translate into Meaningful Profits?
There’s no two ways about it: Businesses that invest in corporate purpose outperform the competition. Growth, revenue and profits — companies see significant gains on all of these fronts when there is buy-in at all levels of the organization. That means everyone from the boardroom to the frontline is “all [...]
B2B Marketers — Your Online Story
Just Got a Whole Lot More Important.
This week, McKinsey & Company released findings from their latest B2B Decision Maker Pulse Survey, and the results should have you reevaluating the role that your online story plays in the B2B buyer journey and sales process. According to the study, the importance of digital channels in the B2B buying [...]
Persistence + Conviction x Consistency
=
Sustained Performance.
Given the state of the world today, it is challenging to just get out of bed — let alone rally the troops across your organization. But, history has proven that persistence pays. Leaders who persevere, or have grit, are more likely to be successful than those who waver or fail [...]
High-Performing CEOs Are Consistent, Persistent Communicators.
Great CEOs and C-suite executives never underestimate the power and influence their message can have on the business. They realize a crystal-clear message — that generates strategically aligned decisions and actions — is what separates high-performing companies from the also-rans. However, most CEOs underestimate what it takes to deliver a [...]
It’s Time to Craft the Message You Must Deliver to Compete Tomorrow.
It may sound premature, but successful business leaders are already thinking about how their positioning and messaging must evolve post COVID-19. They are asking serious questions and assessing how their corporate story must evolve to compete in the future. In fact, according to a recent study conducted by Bain & [...]
In Times of Uncertainty, Customer Stories Build Confidence.
When buyers are unsettled, concerned and preoccupied with uncertainties in their business — it is difficult to capture their attention. It is hard for your message to break through. That’s when real customer testimonials and stories matter more than ever. They help you build confidence, establish trust and create meaningful [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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