COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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No More Filters. Just the Truth. Share a Story That Truly Matters.
The world we operate in is so hyper-sensitive, over-filtered and politically correct that the voice of the CEO and C-suite has been diluted. Therefore, it has lost its authenticity. It has lost its power. And more importantly ... it is losing its impact on business performance. In most organizations, [...]
How to Address the Root Cause of Your Culture Problem.
You’ve probably heard the quote ... “culture eats strategy for breakfast.” Well, that’s not really true. In fact, we believe that culture is intrinsically connected to your strategy. And story. In fact, it’s the very manifestation of the two. Your story clearly defines your company’s positioning, purpose, vision, mission, [...]
Create Engaged, Enthusiastic Corporate Story Evangelists.
Your biggest brand advocates should be your employees – telling one, consistent story inside and outside of your organization. But how do you get all of your employees to fully understand your corporate messaging and more importantly bring it to life? How can you create engaged and enthusiastic [...]
Reset Your Strategy, Renew Your Story and Reaccelerate Growth.
Customer experience is now the epicenter of marketing. What does that mean and how is that different from how marketing operated in the past? When marketing was brand, campaign and lead conversion focused? Today, marketing must be experience driven — more specifically, customer-experience driven. A recent Forrester Research [...]
Without Clarity Around Your Story and Strategy. You Have Nothing.
Research from Duke University states, “An effective culture is like an invisible hand at work inside of each of the employees that helps to guide their decisions and judgments in a way that the overall corporation would desire it to be.” That invisible hand is at work when [...]
Improve Context and Continuity to Differentiate Your Customer Experience.
In today’s technology-driven market, customers are in charge of how they experience and engage with your brand, bouncing from channel to channel at the touch of a keyboard or tap of a screen. In order to build trust, nurture loyalty and optimize engagement, your online presence must establish memorable [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
Lack of Clarity in Your Corporate Strategy and Story
is Costing You.
As a C-suite executive or leader, you know there is nothing more important than clarity. Clarity in the story you want to tell. Clarity in the strategy you must execute. However, growth and change negatively impact clarity, and that can cause problems. Because clarity is the cornerstone of every [...]
Leaders Don’t Just Own the Strategy.
They Own the Story Behind It.
A recent article published by Wharton School of Business mentioned that leaders commonly blame lousy communication when well-laid plans go awry. Nothing could be more true than in the case of communicating strategy. While most executives hold themselves accountable for devising strategies — very few take ownership of the [...]
How You Can Get Messages to Stick And Deliver Lasting Business Value.
Maybe there was a day when the CEO or members of the C-suite spoke and those messages were amplified up and down the organization. Well, if there was such a time, those days are long gone. The noise level inside companies today is louder than ever before. Thus, making it [...]
The Connective Tissue That Produces
High-Performing Companies
Many executives think purpose is paramount to business success. Others believe a rock solid go-to-market strategy is what defines market leaders. Some see core values as the cornerstone of success. And still others believe a differentiated corporate story is what drives performance. The truth is, each of these executives [...]
Business Leaders: You Are Experiencing Change Like No Generation Before.
As a CEO, C-suite executive or business leader, you are experiencing change like no generation before. And this rapid pace of change is redefining your role in the business. Specifically, in the area of strategic communications. In the past, communication was important … but not at the top of [...]
Wakeup Call: Your Message Matters More Than Ever Before.
Most leaders treat corporate messaging as nothing more than words on paper. At the same time, most companies deliver their corporate story in an ad hoc manner. This is a problem. Why? Because of this simple fact: the strength of a company’s story is intrinsically tied to the financial [...]
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