COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
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Five Questions Every CEO Must Answer to Maximize Customer Engagement
This week’s post includes an excerpt from: 40+ WAYS TO INCREASE ORGANIZATIONAL CLARITY, ALIGNMENT AND PERFORMANCE Five Questions Every CEO Must Answer to Maximize Customer Engagement. Here are five questions every CEO should answer to determine if their corporate story is maximizing engagement [...]
Consistent Messages Are Paramount to Building Trust with Buyers.
Most companies wonder why their message isn’t resonating or connecting with employees or customers. Well, more often than not, it’s because the message is not being delivered consistently. As a result, the message never gets through. Consistency of message is a significant problem that CMOs and executives must address. In [...]
Nail Your Messaging. It’s The One Thing That Sets You Apart.
Brian Kardon, the CMO at InVision, was recently asked what attributes marketing leaders must possess if they want to succeed. Kardon replied… “You have to be able to repeatedly nail your messaging. It’s one of the first things that sets you apart.” Think about it. Your company’s story is the [...]
Marketing Leaders, It’s Time to Regain Your Equilibrium.
Your marketing message, technology and channels all go hand-in-hand. One fuels the success of the other. To maximize your return on investment from each, you may need to reassess and rebalance your investment priorities and initiatives. Why? Because the time, resources and dollars that companies are investing in each of [...]
Let’s Be Honest. Your Business Lives and Dies By Its Message.
While almost every marketer would vehemently agree that messaging (their story) is a vital component to success, the simple fact is … most do not have a disciplined approach to messaging development and management. “Only 3% of B2B sales and marketing professionals say their company uses a repeatable process when [...]
Define, Align and Operationalize Your Go-to-Market Strategy, Goals and Story.
Did you know that … 55% OF MIDDLE MANAGERS CAN’T EVEN NAME ONE OF THEIR COMPANY’S TOP FIVE PRIORITIES. 70% OF EMPLOYEES ARE UNKNOWINGLY MISALIGNED WITH THEIR COMPANY’S STRATEGIC DIRECTION. 90% OF EMPLOYEES DON’T KNOW WHAT THEIR COMPANY STANDS FOR AND HOW IT IS DIFFERENT FROM THE COMPETITION. Since the [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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