COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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5 Keys to Selling Your Brand from The Inside Out.
1. It starts on the inside. Harvard Business Review explained the importance of delivering a consistent message to employees in, “Selling the Brand Inside.” The article stated, “Employees need to hear the same messages that you send out to the marketplace. At most companies, however, internal and external communications are often [...]
Your Corporate Story Should Align and Mobilize Your Organization.
More than ever before, businesses operate in a world of transparency. The always-connected-and-consuming buyer has unprecedented access to your organization. Your strategy and story are visible to anyone, anywhere, at any time. How your business operates, what your organization believes in, the actions employees take and the words you use to describe [...]
The Rules of Engagement Have Changed. Have You?
You get out of it … what you put into it. If your corporate story is ineffective and inconsistently delivered … financial performance suffers. However, when your story is clear, compelling and consistently delivered throughout the customer experience … top-line and bottom-line results thrive. It appears that many business leaders [...]
Paint a Vivid and Real Picture of Your Vision with Customer Stories.
If you’re a CEO or C‑suite executive and you want to create a customer-centric culture, you need to increase two things in the minds of your employees: Understanding of the customer. Empathy for the customer. How do you do this? Well, you could and should start by formulating a customer-centered [...]
Acknowledging a Problem is One Thing. Doing What It Takes to Fix It is Entirely Another.
We work with leadership teams around the world every day and we have one goal in mind, to help them establish greater alignment between their corporate vision, strategy and story. Alignment that must be attained between… The C-suite and leaders across the organization Line-of-business leaders, managers and frontline employees Marketing [...]
The Invisible Hand Guiding the Words and Actions of Your Employees.
Research from Duke University states, “An effective culture is like an invisible hand at work inside of each of the employees that helps to guide their decisions and judgments in a way that the overall corporation would desire it to be.” That invisible hand is at work when every employee [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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