COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
Subscribe to our blog to receive weekly insights from OnMessage experts that address a wide range of strategic messaging and communications topics.
The Untapped Competitive Advantage Inside Your Company.
Jack Welch, former CEO of GE, once wrote … “Any company trying to compete should figure out a way to engage the mind of every employee.” Why is employee engagement so important? Enterprise IG has uncovered one reason through their research: 70 percent of customers’ brand perception is determined by [...]
What Truly Defines Your Corporate Culture.
Having worked with hundreds of mid-market and Fortune 1000 B2B companies for almost two decades we’ve seen our share of corporate cultures. Based on this hands-on experience, we have come to the conclusion that culture truly is the byproduct of your story and strategy in action. So, the real question [...]
Are You On A Collision Course With These Changes In Marketing?
Author of “X: The Experience When Business Meets Design,” Brian Solis said, “I find that the chief marketing officer actually involves something that’s a little bit more significant in the organization. So not just responsible for marketing, but responsible for the entire experience. After all, marketing experiences are the new [...]
Titanic Shifts in the B2B Buying Journey, Sales Process and Customer Experience.
The way companies acquire, retain and create loyal customers has fundamentally changed. Just take a look at the dramatic shifts that have taken place in the B2B buying journey, sales process and customer experience … YESTERDAY: Marketing pushed the message out into the marketplace through defined channels. TODAY: [...]
Why Business Performance is Intrinsically Tied to Your Story.
The processes, technologies and channels through which you share your story and your target audience engages with your company have fundamentally changed. As a result, companies must rethink how they develop and deliver their corporate message throughout the customer experience. The fact is, most companies today do not have enterprise [...]
One Thing that Truly Influences Sales Effectiveness.
Companies invest millions in sales onboarding, training, development and enablement systems. Just look at the investments that you have made in your sales technology stack in the last 18 months. Yet, what repeatable “system” or “process” do you have in place to ensure your salespeople are delivering a clear, compelling [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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