COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
Subscribe to our blog to receive weekly insights from OnMessage experts that address a wide range of strategic messaging and communications topics.
The Power of a Consistent, Relevant Corporate Story.
Henry Ford. Dr. W. Edwards Deming. Steve Jobs. Each of these iconic leaders understood the importance of staying relevant and how relevance is the key to engaging in meaningful conversations with customers. They also understood the power of story. In the end, it really doesn’t matter how superior [...]
Anchor Messages Leaders Use to Navigate Change and Create Clarity.
Today, many business leaders feel like firefighters. Constantly adjusting strategies and messages based on prevailing winds shifting on a day-to-day basis. The job of a business leader is not to fight fires. Instead, their job is to establish anchors for the organization in a world of constant change. [...]
Align Your Sales Conversations and Omnichannel Messaging in The Buyer Journey.
According to Glen Petersen’s book, The Profit Maximization Paradox, which includes research conducted by the CMO Council, the American Marketing Association and Booz Allen Hamilton, salespeople spend an estimated 40 percent of their time preparing sales presentations and other customer-facing content. And yet, only 10–20 percent of salespeople [...]
Do You Really Know Your Customer’s “Experience” Expectations?
The customer experience is “the product of the interactions between an organization and a customer over the duration of their relationship.” So, it’s not only critical that you understand what customers expect from specific interactions they have with your company throughout their journey ... but you must also [...]
Fear, Greed and Connection: Critical Emotional Drivers in Effective Messaging.
Make no mistake: clear, compelling corporate messaging must be developed using a disciplined and intentional process. Each dimension of your story must be carefully validated, crafted, sequenced and worded. That said, many B2B leaders forget to infuse their corporate story with the one thing that truly brings it [...]
C-suite Communication: The Key to Organizational Clarity and Alignment.
C-suite executives must understand that they can no longer ignore the impact strategic stories have on business performance and the technologies that have changed how those messages are shared. Any inconsistency or crack in the “messaging armor” can negatively impact employee engagement, brand reputation, customer retention and, ultimately, [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
M&A Integration is a Journey … Not a Destination.
Executives often get consumed with closing M&A transactions and Day 1 activities. They forget, the real work is just getting started. They underestimate the disciplined communications that employees, partners and customers demand. They also assume that critical stakeholders understand how the “new entity” is supposed to operate and what [...]
CEOs Need to Realize What Truly Drives
High-Performing Organizations.
Leaders must understand that culture is the byproduct of their corporate story and strategy in action. That words matter. That the message behind the company’s story and strategy play a significant role in the culture that takes root inside their business. So, the real question is, what is the [...]
The Lost “Art and Science” of
Consistent Executive Communication
We live in a world of instant gratification. Do something fast. Do something once. Expect immediate results. High-performing executives know this doesn’t work. There is one thing that separates those who lead high-performing organizations and those that don’t. When it comes to communication, they don’t buy into instant gratification. [...]
Create a New Enterprise Marketing
Communications Playbook.
In the hyper-connected, customer-driven world we operate in today, leading executives are leaving their old-school definition of marketing communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that ensures a consistent, connected and cohesive story is delivered throughout the customer experience. Read this [...]
Keys to Converting Strategic Messages
into Desired Actions and Outcomes.
Most leaders feel like they have communicated the same message over and over again … and it still does not translate into the desired business results. If you feel this way, it may have to do with the message you are sending and the communications strategy behind it. Read [...]
Culture isn’t just part of the M&A game …
Lou Gerstner, former CEO of IBM, once said culture isn’t just one aspect of the M&A integration game ... it is the game. So, if culture integration is so critical to M&A success, why don’t more executives take it seriously? More than 50 percent of executives who execute mergers [...]
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