COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
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C-Suite Executives, Whether You Like It or Not, Your World Has Changed.
The competitive battlefield has changed. Today, and well into the future, companies will win or fall behind based on the quality of their customer experience. What does this mean to you, your role and your business? Well, it means you need to have a clear picture of what your actual [...]
Clarity in These Four Areas Drives Business Performance.
According to a recent study of 1,500 employees in five countries by The Institute for Public Relations (IPR), organizational performance is closely tied to organizational clarity, which can also serve as a leading indicator of future performance. The problem is, most C-suite executives and business leaders do not have visibility [...]
Why Poor Communication is the Root Cause of M&A Integration Failure.
We don’t have to tell you that mergers and acquisitions can be highly disruptive and create a lot of confusion. This “confusion” creates significant problems for executives trying to achieve integration success because people crave clarity. In the case of a merger or acquisition, employees and customers alike want to [...]
Are You Prepared to Answer These Two Critical Questions at Your National Sales Meeting?
Every year at this time, executives and sales leaders start planning for their national sales meetings. Some of these meetings will take place in the fourth quarter and others in Q1 of 2019. The purpose of these meetings? To bring sales teams together and gain clarity and alignment around the [...]
The Power of One Word.
Fact: Today’s buyers have limited attention spans. The internet, on-demand content, texting, social media, mobile apps and other advancements have fundamentally changed the way we consume and connect with stories and content. More specifically, these things have rewired our brains. Creating the need for buyers to rapidly turn on and [...]
Your Customers Have Taken Center Stage in the B2B Buying Process.
We talk a lot about the importance of corporate stories. But this week, we are going to talk about another type of story that has come to the forefront in B2B sales and marketing. That is your customer’s story. The story about their journey with your company. Where they were, [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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