Perspectives on Issues Facing the Modern Executive.

Why does one company win more business than another? Why do certain companies retain customers longer than their competition? It’s not because they spend more on media and advertising campaigns. It’s because they spend time, energy and dollars to ensure every employee knows how to bring their corporate story to [...]

There is a reason most companies don’t have a full-time M&A Integration Communication Team on staff. The reason is you only need those resources and expertise … when you need it. But make no mistake about it … when you need it … you absolutely must have it. With that [...]

Have you ever evaluated the story (messaging) your company delivers across the digital channels that prospects utilize during the awareness and consideration stages of the buying process? If you haven’t, you should. Why? Because today, your online story matters more than ever before. It is the primary channel through which [...]

Yes. September is here. That means the fourth quarter is right around the corner. And that’s the time of year when leaders start thinking about end-of-year planning and strategic plans for 2019. One of the biggest challenges business leaders face when developing a strategy — is translating it into a [...]

We’ve shared a lot over the last several months about the value and importance of infusing your corporate story into your company and culture. So, by now, you know that your biggest advocates should be your employees — telling one, consistent story inside and outside of your organization. But how [...]

With the modern marketing executive’s skillset rapidly expanding, Brian Kardon, the CMO at Fuze, was recently asked what attributes leaders must possess if they want to succeed. Kardon replied … “You have to be able to repeatedly nail your messaging; it’s one of the first things that sets you apart.” [...]