COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Words That Truly Matter and Drive Business Performance.
“Research shows that companies whose employees have a clear understanding of where the organization is headed and how their daily activities contribute to the success of the organization consistently outperform the competition.” — Forbes.com: “The Strategic Narrative” How your business operates; what your organization believes in; the actions employees take; [...]
Self-Assessment: The Financial Impact of Your Corporate Story.
This week we are going to take a very different approach with the OnMessageMinute. And it requires your active participation. We talk often about the intrinsic link between the quality and consistency of your corporate story … and the financial performance of your business. So now, we want to help [...]
Voice of the Employee. The Difference Maker in the Customer Experience.
Employees are the most untapped and underutilized communications channel leveraged in the customer experience. We say this based on 17 years of experience. Seeing firsthand, the disconnect between the corporate story being shared through marketing channels and the story being shared by employees across the organization. The key to creating [...]
Are You Underinvesting in The One Thing That Can Truly Drive Growth?
Why does one company win more business than another? Why do certain companies retain customers longer than their competition? Today, it is NOT because they simply outspend the competition on paid media and advertising campaigns. It’s because they spend time, energy and dollars to ensure every employee knows how to [...]
CEOs – 6% of Your Time on the Frontline and 3% with Customers Won’t Cut It.
CEOs and C-suite executives have a really tough job. We should know. We work with them every day. They have to keep their eyes focused on where they are going and ensure they don’t leave the rest of the organization behind. That said, most C-suite executives spend the majority of [...]
Executives Need to Get Their (Corporate) Story Straight. Or Else.
Today’s business environment is more complex than ever. To be truly successful, your corporate story must be delivered consistently throughout the entire customer experience from social media to sales presentations, industry events and customer service phone calls…even casual conversations in the hallway. Every interaction is an opportunity to strengthen your [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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