COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Are You Losing Control of Your Story in a Multichannel World?
In the multichannel world we operate in today, business leaders have no choice but to take back control of the corporate story that is being shared throughout the customer experience. How are leading companies doing just that? Well, they are following these guidelines for success... Put Down an Anchor (Establish [...]
Connect Your Self-Service and Sales Story.
According to Glen Petersen’s book, The Profit Maximization Paradox, which includes research conducted by the CMO Council, the American Marketing Association and Booz Allen Hamilton… Salespeople spend an estimated 40 percent of their time preparing sales presentations and other customer-facing content. And yet, only 10–20 percent of salespeople create deliverables [...]
Is The Higher-Level Value You Deliver Getting Lost?
“Over 65% of sales leaders feel they’re losing business because they don’t have a compelling value proposition.” – Miller Heiman, Sales Best Practice Study Too often we see the same issue negatively impacting sales performance at B2B companies: features and benefits taking precedence over the deeper, more meaningful value a [...]
Proud to Be Part of The CEO Communicator Awards.
Finally, an official program that recognizes the impact and value of effective strategic communications inside and outside of the business. The CEO Communicator Awards. OnMessage is proud to be associated with this new executive awards program from CEO Communicator, the digital magazine platform for business leaders who aspire to achieve [...]
Is Your Expertise Quantifiable and Experience Quotable?
As you go through the disciplined process of formulating your corporate story, you must look for ways to help your audience quickly grasp your level of expertise and the type of experience they can expect as a customer. Research has uncovered that people do not remember statistics as much as [...]
The Last Mile for Your Corporate Story.
"Tell me and I will forget. Show me and I will remember. Involve me and I will understand." – Confucius This quote should have been written for C-suite executives as it relates to the importance of their corporate story. If you want your story to be a difference-maker when it [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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