COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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70% of M&A Integration Challenges are Caused by Communication Problems.
There is a reason most companies don’t have a full-time M&A Integration Communication Team on staff. Reason: Organizations only need these resources and this expertise when they need it. But make no mistake about it: When companies need it … they absolutely must have it. With that said, you don’t just [...]
Knowledge Is Great. But Action is Required to Deliver Results.
We have been sending out the OnMessage Minute every week for more than a decade. It’s no wonder every time we speak with business leaders, they share how much they value the expertise we impart through this communication vehicle. We consistently hear things like… “I really enjoy the OnMessage Minute. [...]
Aligning Your Corporate Story and Sales Comp Plan
As a business leader, you’ve probably heard others say … “Salespeople only focus on … what they get paid on.” To one degree or another, there is truth in this statement. And we often hear this phrase when working with companies on repositioning, product launch or solutions portfolio initiatives. Why? [...]
Sharing a Consistent Story in the Market … Starts on the Inside.
We talk a lot about the value and importance of infusing your corporate story into your culture and customer experience. It is the process by which leading companies secure a clear position in the market and in the minds of their customers. So, you probably understand why your biggest advocates [...]
Continuity in Your Story Will Separate You from the Pack.
Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization. No wonder a recent McKinsey study revealed the [...]
Your New Go-to-Market Strategy May Be Killing Organizational Performance.
Business leaders must address customer, competitor and industry dynamics more rapidly than ever before. To keep pace, many executive teams cast new visions and strategies for their businesses … then ask the organization to “skate to where the puck is headed.” After all, that’s what it takes to compete in [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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