COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
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Is Your C-Suite Committed to Capturing and Activating Real Customer Insights?
“Customers want to talk, and businesses want to listen — but to do so successfully, companies have to overcome the challenges that threaten to drown out the Voice of the Customer.” – Questback As a CEO or C-suite executive, are you serious about listening to and acting on customer insights [...]
CEOs Increase Customer Empathy and Understanding Through Stories.
If you’re a CEO or C-suite executive and you want to create a customer-centric culture, you need to increase two things in the minds of your employees: Understanding of the customer. Empathy for the customer. How do you do this? Well, you could and should start by formulating a customer-centered [...]
The True Impact Real Customer Experience Stories Have on Business Performance
“Despite the marketing rhetoric and self‑proclamations of being customer focused, most companies are product‑centric, not customer‑centric. Calling yourself customer‑centric doesn’t make it so.” — Chuck Schaeffer, Vantive Media CEO So, we ask you – as a CEO or C-suite executive – is your organization customer-centric? How do you know? How [...]
C-Suite: Are You Committed to Voice of the Customer?
Almost every C-suite executive claims that their company is — or desires to be — customer-driven. However, the truth is that very few executives base their business strategy and daily decisions on an intimate understanding of the customer and real customer insights. Constructing a customer-centric business starts at the top. [...]
5 Questions Every CEO Must Answer to Maximize Customer Engagement.
The #1 trait of companies that succeed in delivering a superior customer experience is the ability to develop and deliver a clear, consistent message. (McKinsey) Today, prospects and customers expect continuity and consistency throughout the buyer journey. One way CEOs and C‑suite executives can ensure this happens is to implement [...]
CEOs: Employee Actions and Words May Be Killing Your Business.
CEOs and C-suite executives must realize that the actions taken and the words used by their employees directly impact the customer experience and the company's financial results. So, as a CEO or C-suite executive, how can you influence those actions and words? It’s simple. Your corporate strategy Should drive consistent [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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