COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Clarity in the Minds of Customers Starts in the C-Suite
To establish clarity in the minds of customers, the C-suite must make corporate messaging a strategic priority across the organization and fully buy into the fact that the story directly impacts the financial performance of the business. It also requires that the C-suite get sales, marketing and customer experience leaders [...]
CEOs Achieve Success Through Consistency, Connectivity and Continuity
In the hyper-connected, always-on, customer-driven world we operate in today, leading CEOs are leaving their old-school definitions of marketing and communications behind. They are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer experience. [...]
Barriers Preventing CEOs from Getting a Consistent Message Delivered
As a CEO or C-suite executive, it is critical that you think about one simple fact: Today, your prospects and customers have unlimited access to your business. Their experience spans more people, processes and technologies than ever before. This has resulted in an explosion in the number of ways prospects [...]
10 Commitments CEOs Must Make to Experience CX Success
For customer experience to translate into improved financial performance and serve as a competitive advantage, it must be embraced enterprise-wide. It must be implemented in a cross-functional manner — and, it has to be a priority for you and your entire C-suite. Here are 10 commitments you must make, as [...]
14 Changes Every CEO Must Contend with to Win in the Experience Economy.
If you’re a CEO or C-suite executive, it has taken you awhile to get to where you are in the organization. So, it’s probably safe to say that a significant amount of time has passed and a lot of changes have taken place in the business world since you were [...]
C-Suite: In the Experience Economy, There’s No Place to Hide.
Fact: The “always-connected” customer has unprecedented access to your organization. C-suite executives need to realize that how their business operates, what their organization believes in, the actions their employees take and the messages used to describe their business are … omnipresent. These messages and interactions define the employee and customer [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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