Perspectives on Issues Facing the Modern Executive.

Many executives think purpose is paramount to business success. Others believe a rock solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success. And still other executives believe telling a differentiated, customer-centered corporate story is what drives business performance. The [...]

Every leadership team and company goes through it. The company grows, the vision becomes blurry, the strategy becomes less obvious across the organization, they lose sight of their original purpose. It happens. The question is, what do you do about it? Most companies think a new corporate slogan, branding campaign [...]

At times, C-suite executives and business leaders lose sight of this simple fact: We live in a noisy, complex world. While executives may spend hours thinking about the company’s strategy and story — customers, employees and partners don’t. In fact, many business leaders are amazed to learn that 70 percent [...]

As a C-suite executive or leader you know there is nothing more important than clarity. Clarity in the story you want to tell. Clarity in the strategy you want to execute. When a company is just starting out, the company’s story and strategy are crystal clear. To everyone. But then [...]

We close out the year with four articles that explain how leading CMOs and CXOs are creating winning corporate cultures. Why Culture Doesn’t Really Eat Strategy for Breakfast Peter Drucker famously said, “Culture eats strategy for breakfast.” Well, that’s not really true. Culture is intrinsically connected to your strategy. And story. [...]

Below are four must read articles that explain how your corporate story and strategy play a critical role in building a winning culture. Why Culture is the Byproduct of Story and Strategy You’ve probably heard the quote “culture eats strategy for breakfast.” Well, that’s not really true. In fact, we [...]