Perspectives on Issues Facing the Modern Executive.

This week we share four articles that explain why delivering a consistent corporate story in the customer experience is critical to success. Why Delivering a Consistent Story Matters Insight Agents, a strategy consultancy, described the critical nature of consistent messaging when they noted, “… clear and consistent messaging across all [...]

Below are four must-read articles that speak to the impact corporate messaging and your story play in the customer experience. The Bedrock of Customer Experience Your company’s message is the thread that connects the customer experience. It’s the one thing that can truly make a difference in what your customers [...]

From now until the end of the year, our OnMessage Minute will include the best of 2016. Each week we will organize content based on similar topics. This week, we are sharing must read content on the topic of the CMO’s role in the customer experience.   The Customer Experience [...]

In the experience economy we operate in today, CMOs have no option but to tackle the multichannel customer experience challenge head on. How are leading CMOs doing that? Well, they are following these six guidelines for success: Put Down an Anchor (Establish a Messaging Platform) The first thing leading CMOs [...]

Today, OnMessage announced it has spun off a new business, StoryDimensions. A company 100 percent focused on helping clients produce a consistent stream of multidimensional customer experience stories that will help them grow their business. While this announcement was just made, StoryDimensions has been years in the making. Over the [...]

The first step to solving any problem is to face reality. This starts by answering some fundamental questions: How am I currently managing the multichannel customer experience? What messages are we really communicating across critical touchpoints throughout the customer journey? What stakeholders and technologies are involved in the process? In [...]