COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
Subscribe to our blog to receive weekly insights from OnMessage experts that address a wide range of strategic messaging and communications topics.
Aligning the Online and Offline Customer Experience
For years, experts have predicted that digital was going to be the demise of face-to-face marketing. However, customers clearly value both their online and offline experiences. They are continuously engaging with your company and consuming your corporate story through a multitude of channels. To them, it is not about online [...]
Maintaining Alignment Between Our Story and Strategy
Many of you who follow OnMessage know that we stress the importance of maintaining alignment between a company’s story and strategy. This is extremely challenging as a business evolves and changes. Yet, alignment is paramount if you want employees, customers and partners to truly embrace your story and strategy. The [...]
Why both online and offline experiences matter
For the past several years, CMOs in business-to-business companies have been consumed with digital channels and technology. They have been focused on launching, connecting and optimizing online content and connection points with customers. And rightly so. All of this stuff is fairly new and has truly transformed the way customers [...]
Are You Staying Connected Throughout all Three Phases of the Customer Experience?
The customer experience consists of three unique yet interconnected phases: self-service, sales and post-purchase. To deliver a superior customer experience, CMOs must tell an engaging story that stays connected throughout all three phases. Let’s look at each phase a little closer. Self-Service Phase This phase of the customer experience is [...]
Is Your Corporate Story Fragmented and Inconsistent?
To extract business value from all three phases of the customer experience — self-service, sales, post-purchase — CMOs must address the enterprise-wide messaging development and delivery problem that exists across the business. What problem is that? Well, have you ever really looked at how your corporate story plays out in [...]
Breaking down barriers to customer experience success
In the experience economy we live in today, customers have unprecedented access to your company. Their experience spans more people, processes and technologies than ever before. This has resulted in an explosion in the number of ways they interact with your business. The greatest impact from this explosion has been [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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