COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
Subscribe to our blog to receive weekly insights from OnMessage experts that address a wide range of strategic messaging and communications topics.
Just How Much Has Your Company (Story) Changed in 2022?
As a CEO or business leader, you are experiencing changes across your company like no generation of executives before. And this rapid pace of change is redefining how business leaders approach internal and external communications. In the past, communication was important, but maybe not at the top of every CEO [...]
Your Customers Expect a Cohesive Experience Throughout Their Journey.
In today’s constantly connected world, customers expect a consistent experience across all touchpoints. When this expectation is not met — when the link between what a company says and what it does is broken — customer trust is lost and they take their business elsewhere. Sure, savvy business [...]
Today’s Business Environment Demands Complete Organizational Clarity and Alignment.
Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success. And still other leaders believe a differentiated, customer-centered corporate story drives business performance. The truth is, [...]
If You Want to Win — Maintain Alignment Across These Dimensions of Your Business.
Ask most C-suite executives if their company’s vision, mission, values, strategy and story impact business performance and they are sure to say ... “Yes, they are very important.” However, when you look at how these critical dimensions are managed across the organization and throughout the employee experience, you would [...]
Ensure Your Sales Team is Competent and Confident Delivering Your Corporate Story.
Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business. The problem is, most sales teams do not have the sales messaging, activation tools and training that they need to deliver [...]
Clarity and Consistency is Critical. Right Here. Right Now.
Now, more than ever, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization. In fact, a McKinsey [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
Extracting Business Value From All Three Phases of the Customer Experience.
Think about it, consistently communicating who you are, what you do, the value you deliver and what you stand for is critical when it comes to establishing trust between your company and your customers. And yet, the corporate story most prospects and customers experience in each phase of the [...]
Culture: The Byproduct of Your Corporate Story and Strategy.
Discover the secret to creating a culture that increases employee engagement and improves the customer experience. According to a recent PwC Report, 95 percent of executives say change is needed in their culture and 51 percent believe their culture is in need of a major overhaul. Why is that? [...]
CEO Commitment to Customer Experience Assessment.
This assessment tool will tell you what you need to know. Want to truly assess and understand the level of commitment your CEO has to customer experience management? What about your entire C-suite? This assessment will help you identify where additional commitment may be required from your executive [...]
10 Commitments CEOs Must Make to Realize Customer Experience Success.
For customer experience to translate into improved financial performance, CMOs need their CEO to fully commit. Why? Without serious commitment from the CEO, customer experience becomes just another business fad. It becomes something a few members of the team talk about for a while before it quickly fades to [...]
How Does Your Self-Service Buying Experience Compare with the Competition’s?
Conduct a Comprehensive Competitive Assessment to Find Out. By now, you are well aware that the self-service buying journey is playing a larger role in purchasing decisions. In fact, you’ve probably seen statistics that show prospects conduct up to 70 percent of their purchasing process in a self-service [...]
Delivering a Corporate Story That Strengthens Your Customer Experience.
Learn how your strategy and story materially impact customer acquisition, retention, advocacy and the customer experience Discover why your words and actions matter. How your business operates, what your organization believes in, the actions employees take and the words you use to describe what you do — [...]
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