COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
Subscribe to our blog to receive weekly insights from OnMessage experts that address a wide range of strategic messaging and communications topics.
Why Consistency Builds Trust With Your Customers
Every aspect of your business that touches the customer matters. It’s not just about successful lead generation. It’s not just about great sales conversion rates. It’s not just about a better than average Net Promoter Score. Christine Crandell, a contributing editor with Forbes Magazine said it best, “Customer experience is [...]
How Culture Takes Root in a Business
Studies show that most companies separate culture initiatives from their business story and strategy, which means it’s also separate from the employee and customer experience. The fact is, culture is the byproduct of your story and strategy in action — and the words and actions of every employee embody it. [...]
Why Clarity and Connectivity are the Keys to a Winning Culture
Research from Duke University states, “An effective culture is like an invisible hand at work inside of each of the employees that helps to guide their decisions and judgments in a way that the overall corporation would desire it to be.” That invisible hand is at work when every employee [...]
Why Culture Doesn’t Really Eat Strategy for Breakfast
Peter Drucker famously said, “Culture eats strategy for breakfast.” Well, that’s not really true. Culture is intrinsically connected to your strategy. And story. It’s the very manifestation of the two. Your story frames the mindset and belief system in your culture. When employees have a deep understanding of what your [...]
The Culture Divide: When Desire and Reality Clash
Ask any number of business executives to define culture and you will get a wide-range of definitions. So, for the purpose of this week’s OnMessage Minute, we will define culture in the following way, courtesy of DecisionWise: “An organization's culture consists of the values, beliefs, attitudes, and behaviors that employees share [...]
Why Culture is the Byproduct of Story and Strategy
You’ve probably heard the quote “culture eats strategy for breakfast.” Well, that’s not really true. In fact, we believe that culture is intrinsically connected to your strategy. And story. In fact, it’s the very manifestation of the two. Your story clearly defines your company’s positioning, purpose, vision, mission, values and [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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