COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Don’t Let Fear of the Unknown Get in the Way of Customer Experience Success.
The “customer experience” — as a strategic initiative — is fairly new. There are still a lot of unknowns. There is ambiguity regarding “ownership” of this initiative within the enterprise, and “best practices” for capturing and using customer data to activate a customer experience strategy have not yet been fully [...]
CMO Success Depends on Executive Team’s Commitment to Change
A recent Heidrick & Struggles study found that 62 percent of CMOs view relationships with peers on the senior executive team as vital to their success. It should have been closer to 100 percent. Why? Because without holistic commitment from the entire executive team to change marketing’s role in the [...]
CMOs are redefining who their customer really is
One of the most significant changes CMOs face today is gaining a new understanding of who their customer really is. The modern CMO understands — now more than ever — that his or her internal customer is just as important, if not more important than the customer actually involved in [...]
Make Your Message Part of Your Company’s DNA
If you’re a CMO or striving to become one — be prepared to drive change and enter uncharted waters. To be successful in this role you’ll need greater knowledge of the customer through analytics; more involvement in the formulation of your company’s go-to-market strategy; deeper corporate messaging development and delivery [...]
Building profitable relationships with customers
Sure, marketing is still responsible for generating engagement with the company’s target audience. But today, that is just the first step in building long-lasting and profitable relationships with customers. The CMO Club, in partnership with IBM, conducted research among 100 of the world's top marketers — with budgets of $1 [...]
Infusion: The Secret Weapon of Leading CMOs
The first question you might ask is … what’s messaging infusion? It is the disciplined process leading B2B companies use to deliver a clear, compelling and consistent message throughout the customer experience. How does messaging infusion work? CMOs collaborate with the executive team to align the company’s go-to-market strategy with customer [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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