COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
Subscribe to our blog to receive weekly insights from OnMessage experts that address a wide range of strategic messaging and communications topics.
CMOs, Who Owns Your Customer Experience?
CMOs may be the undisputed owners of the corporate message, but who owns the customer experience? It’s a question that plenty of companies grapple with. In fact, when 1,600 survey respondents were asked who owns the customer experience, “Don’t know” was one of the top five answers. Today’s customers are [...]
Three Ways CMOs Can Expand Their Value
The pressure for CMOs to prove their value in the C-suite multiplies every year. In fact, 62 percent of CMOs report feeling pressure from their CEO or board to prove marketing’s value, and none of them expect that pressure to subside. Add to that the fact that the CMO’s role [...]
CMOs: Give Your Company an Edge in the Competition for Talent
According to a recent LinkedIn survey of 4,000 talent and recruiting leaders from around the world, a strong partnership between the CMO and the human resources leader is more important now than ever before. In fact, nearly half of recruiters expect that recruiting will increasingly resemble marketing over the next [...]
Thank You For a Great 2015
We’d like to use this OnMessage Minute to simply say ... thank you. Thank you for the time you spend each week with us. We hope you find value in the ideas that we share. In 2016, our commitment to delivering new insights and techniques will continue. Our team of [...]
Happy Holidays From OnMessage!
At OnMessage, the holidays are a time to get together and give back. This year, we celebrated by making spirits bright in our communities and partnering with a local nonprofit to support three families in need. After splitting into teams, we made our shopping lists (and checked them twice!) and [...]
Four Marketing Trends to Watch in 2016
By next year, Gartner predicts that 89 percent of companies surveyed will compete primarily on the basis of customer experience. And by 2020, customer experience is expected to overtake price and product as the key brand differentiator. There is no question that the way we do business is rapidly evolving. [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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