COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
Subscribe to our blog to receive weekly insights from OnMessage experts that address a wide range of strategic messaging and communications topics.
Three Ways CMOs Can Influence the Customer Experience With F2F Marketing
Even in our increasingly digital world, there is no replacing the value of face-to-face (F2F) marketing in creating a consistent customer experience. In-person events are considered a top channel for professional education and networking, and 77 percent of B2B marketers use events as part of their content strategy. Sixty-seven percent [...]
Three Tips to Amplify Your Thought Leadership
Over the past decade, content has become a critical element for delivering a consistent and compelling customer experience. Roper Public Affairs found that 80 percent of business decision-makers prefer to get company information in articles, rather than advertisements, and 70 percent of them said that content marketing helped them feel [...]
Three Ways You Can Help OnMessage Fight Hunger
Having enough healthy, nutritious food is vital to a child’s emotional and physical development. But this holiday season, 15 million kids across the country will go to bed hungry. In fact, 14 percent of U.S. households are food insecure, meaning they have limited or uncertain availability of nutritionally adequate [...]
Five Ways CMOs Can Foster a Strategic Partnership With Sales
The friction between marketing and sales is no secret. In fact, a survey from the Corporate Executive Board found that 87 percent of the terms marketing and sales use to describe each other are negative. But in today’s customer-centric landscape, it is more important than ever that these two teams [...]
Make Your Message Part of Your Company’s DNA
According to Gartner, 89 percent of companies expect to compete mostly on the basis of customer experience by 2016. As customer experience becomes the top priority for B2B organizations, CMOs must take on a cross-functional role that influences all areas of a business, and examine new and unique marketing channels [...]
Four Innovative Ways CMOs Can Influence the Customer Experience
The customer experience is rapidly becoming a top priority for many companies. Just last year, 68 percent of businesses planned to increase their customer management spend, and customer experience is expected to overtake price and product as the key brand differentiator by 2020. As the way we do business evolves, [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
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