COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
Subscribe to our blog to receive weekly insights from OnMessage experts that address a wide range of strategic messaging and communications topics.
Consistent Omnichannel Storytelling Will Separate Market Leaders from Laggards.
B2B Marketing Professionals Agree — Digital Messaging and Content are Paramount to Success in Today’s Business Environment. According to a recent Forrester Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while around [...]
Ensure Your Story Resonates with Buyers By Capturing Insights from Voices that Matter.
“OnMessage was instrumental in helping us crystallize a customer-centric message and craft a story rooted in voices that matter. The new messaging has become a rallying cry for our whole company to get behind.” Darryl Worsham | CMO and CRO, Growth Acceleration Partners For your messaging to [...]
Do Customer-Facing Teams Know the Core Building Blocks of Your Story?
“A Messaging Architecture captures your story in simple, repeatable building blocks so every employee can remember the core messages that must be brought to life in the customer experience.” — James O’Gara, CEO at OnMessage Steve Jobs was an avid believer in the power of simplicity. He knew that [...]
What is the State of Your Employee Experience Today?
“There are war for talent issues going on everywhere.” Joyce Maroney, Executive Director at the Workforce Institute. Competition to attract and retain the best possible talent is on the rise and only those companies who deliver a compelling end-to-end employee experience will win. The problem is, many [...]
It’s Time to Reconnect Employees and Customers with Your Corporate Story.
“Consumer beliefs and behaviors are changing fast. Companies should therefore ensure that all their brand communications are attuned to buyer sentiment.” — McKinsey With all that has changed in the last few of years — it’s time to stop down and recapture the voice of your customer [...]
Are You Undervaluing the Power of Your Corporate Story?
Many executives — do not fully understand the power of their corporate story. They do not realize the intrinsic link between the clarity and consistency of their story ... and the financial performance of their business. An article in the Journal of Business Strategy, articulates the “financial upside” of [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
The Critical Role the Employee-to-Customer Communication Channel Plays in Your Marketing Strategy.
Up to 70 percent of brand perception is based on how well you manage this channel. Don’t let it jeopardize your multichannel marketing strategy. To deliver a superior customer experience, CMOs must execute a cohesive and connected multichannel marketing strategy. A strategy that provides customers with a [...]
Customer Experience. Why CMOs Must Simplify, Then Act.
Discover how Leading CMOs are demystifying and simplifying the customer journey. Developing a customer experience strategy can be daunting if you let complexity creep in. It can turn into a never-ending data gathering process. Stop searching for data. Download this paper to gain access to the answers you [...]
Material Changes in the Customer Experience and the Profound Impact on CMOs
Learn how marketing's role is changing, what marketers are doing to extend their reach into the customer experience and why the CMO's role must be reimagined. The transformation of the customer experience, whether you like it or not, is fundamentally changing how marketing works. These changes are on a [...]
Align Your Go-to-Market Story and Strategy
Strategic alignment of your story and strategy — determines success. When your corporate story is out of alignment with your go-to-market strategy, the negative implications on business performance can be profound, including: Customer confusion Lost sales opportunities Disengaged employees Poor customer experience Watch this brief video [...]
Stop Amplifying Fragmented and Disconnected Messages.
Stop amplifying fragmented and disconnected messages that lead to customer confusion and damage your brand. Delivering a consistent online / offline, multichannel customer experience is paramount to success. Leading CMOs recognize this and are taking greater control of the story their target audience consumes throughout the buying [...]
Put Your Corporate Message at the Top of Your Priority List
Nothing is as powerful as a clear, compelling and consistent customer experience. Increasing social media presence, boosting search engine optimization and driving content development are all vital parts of a multichannel marketing strategy — but nothing is as powerful as creating and delivering a clear, consistent and [...]
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