COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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In Business, Nothing is More Important than Clarity.
As a C-suite executive or leader you know there is nothing more important than ... clarity. Clarity in the story you want to tell. Clarity in the strategy you want your team to execute. Growth and Change. As a company grows – the organization becomes more complex. More [...]
Clear, Consistent Messaging Across All Channels is Vital to Customer Experience.
“Whatever the category, clear and consistent messaging across all channels is vital in providing authentic, believable and coherent customer experiences.” — Insight Agents Research If you want your message to be a difference maker in the customer experience — it must be delivered consistently. For this to happen, you [...]
Words and Actions Define How Customers Perceive Their Experience with Your Company.
Today, your strategy and story are visible and accessible to any buyer, anywhere, at any time. How your business operates, what your organization believes in, the actions employees take and the words they use to describe the value you deliver — are now omnipresent. These touchpoints, interactions and messages define your [...]
Ensure Every Employee Internalizes and Activates Your Story.
CEOs who produce winning cultures ensure that their entire employee population understands, internalizes and activates the company’s story and strategy in daily work activities. Your story and strategy ... create a shared mindset. When employees have a deep understanding of what your company stands for, what it does [...]
Never Underestimate the Power of Your Message.
Great CEOs and C-suite executives never underestimate the power and influence their message can have on the business. They realize a crystal-clear message — that generates strategically aligned decisions and actions — is what separates high-performing companies from the also-rans. However, most CEOs underestimate what it takes to deliver [...]
Leaders at High Performance Companies Make Purpose a Priority.
“Leaders of companies that made it on the World’s Most Admired Companies list truly understand that organizational purpose drives employees to give their all for their company, colleagues and customers.” — Laura Manson-Smith, Chief Commercial Officer at Korn Ferry Every year Fortune Magazine publishes a list of the “World’s [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
Tips for Designing a Compelling Corporate Message
Download to learn how to design a clear, compelling and consistent corporate message. Expert predictions for 2016 marketing trends are funneling in, and many experts state that strategic messaging will play a much larger role in business success moving forward. This shouldn’t be a big surprise as technology, [...]
The ONE thing that will improve your MROI.
Many business executives have a long list of sales and marketing priorities that they are focused on. Does your list include more focus, energy and funding around social media, content marketing and sales enablement, or does it include a new website, search engine optimization and digital advertising? Does your [...]
Did you know poor communication is one of the six main reasons M&As fail?
Why clear, compelling and consistent messaging is crucial throughout the integration process. Communication is critical when mergers and acquisitions take place because they can be highly disruptive and create a lot of confusion. This is a problem because people crave clarity. In the case of a merger [...]
Infusing Your Story into the Hearts and Minds of Employees
Did you know that just 9 percent of employees know what their company stands for and what makes it different? Because the customer experience touches every aspect of your business, marketers must implement a strategy that crosses organizational boundaries and brings the corporate story to life in every [...]
“How to Design a Corporate Message,” Published in Texas CEO Magazine
Your blueprint for developing a clear, compelling and consistent corporate story. James O'Gara, president and founder of OnMessage, explains how to design a corporate message based on a thorough understanding of your go-to-market strategy, customers and competition in this month's Texas CEO Magazine. DOWNLOAD NOW [...]
Are you capitalizing on every customer conversation?
Infuse strategic messaging into sales tools and selling conversations. Intuitively, we all know there is a direct correlation between the quality of the messages sales representatives deliver in their sales tools and selling conversations and their ability to close new business. Yet, all too often individual sales reps [...]
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