COULD YOUR ORGANIZATION BENEFIT FROM GREATER CLARITY AND ALIGNMENT?
In the chaotic business world we operate in today, organizational clarity and alignment doesn’t happen by chance. In his book, James shares how executive teams at high-growth companies leverage clarity and alignment to drive optimal business performance and deliver a superior customer experience.
“A must read for any executive aspiring to establish differentiation in the market and elevate organizational performance.”
Mike Minchew, Global Sales & Marketing Enablement at DXC Technology
Blog
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Crystallize Your Corporate Story Around the Voices that Matter.
“OnMessage captured and distilled vital insights that enabled us to crystallize our unique position within a rapidly evolving marketplace and create powerful messaging to support our go-to-market strategy.” — Amy Swanson, Vice President, Marketing & Communications at Shields Health Solutions For your message to resonate with buyers and accelerate growth, [...]
Now, More Than Ever, Clarity is Key to Achieving Optimal Performance.
Every leadership team and company goes through it. Market dynamics change. The corporate vision becomes blurry, the strategy becomes less obvious across the organization. The company loses sight of its core purpose. It happens. The question is, as a C-suite executive, what do you do about it? Most [...]
75% of Leaders Believe Their Company Is Doing a Poor Job Delivering a Consistent Story.
Data and analytics, the explosion of digital channels and employee involvement are all factors rapidly changing how companies develop and deliver their story throughout the customer experience. And while formulating a meaningful and relevant message is critical to success — delivering a clear, consistent and connected story throughout [...]
Why Good Strategies (and Stories) Fail.
Obviously, during difficult times, it’s critical that everyone from the executive team to frontline workers remain aligned on the company’s strategy and priorities. But the fact is, even during the best of times, if you want your business to perform at its best ... strategic alignment is imperative. One [...]
How Much Is Your Corporate Story Really Costing You?
Every single day, business leaders spend a significant amount of their corporate budget sharing their corporate story. However, not many of these leaders know if the story being shared is consistent throughout the customer experience and if those dollars are being well spent. These executives should take [...]
To Win You Must Own a Unique Position in the Mind of Your Buyer.
Brand positioning is often talked about but rarely executed well. Why? Because it requires unwavering discipline and commitment. It demands that a company has a singular focus on the position it wants to own in the market. It means that everything you do is intentionally designed to reinforce [...]
Resources
Below are thought leadership and educational articles written by OnMessage. These articles often appear in CEO Communicator Magazine, the digital publication for C-suite executives and business leaders who aspire to achieve excellence in communications.
Is Your Corporate Messaging Fragmented and Inconsistent?
Find out by completing the Corporate Messaging Development and Delivery Assessment. The corporate communications, sales and marketing environment has grown exponentially complex. There are more people, processes, technologies and channels required to orchestrate the development and delivery of a clear, consistent corporate message than ever before. There’s no [...]
Are your employees able to bring your story to life?
Achieve desired business results with organizational change programs. According to Enterprise IG, 70 percent of customers’ brand perception is determined by conversations with employees. And yet, according to Gallup Poll, only 41 percent of employees know what their company stands for or what differentiates them from their [...]
Accelerate business growth with messaging continuity throughout the customer experience.
At OnMessage, we have developed a proven model for developing and delivering a consistent message throughout the customer experience — a model that maximizes engagement and delivers the highest return on every connection you make. In this brief, you will learn the essential steps to creating a consistent and [...]
Are your employees on message?
Activate the powerful marketing channel that resides within your organization. Customers and prospects access information about your company through numerous channels: your website, paid and earned media, face-to-face marketing, social media and more. While these marketing channels are critical, how much are you investing in the channel that drives [...]
Discover your true story.
Is your corporate message clear, compelling and consistent? A recent McKinsey study found that the number one trait of companies that consistently deliver a superior customer experience is the ability to develop and deliver a clear, consistent and compelling corporate message. Watch this one-minute video to learn [...]
The new buyer’s journey in the age of the customer.
Messaging continuity is essential in building trust throughout the customer experience. We live in the age of the customer. To attract and retain customers, companies must shift from the outdated sales funnel approach to an engaging, self-educating approach that acknowledges customers are in control of the buying journey. [...]
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