Every leadership team and company goes through it. The company grows, the vision becomes blurry, the strategy becomes less obvious across the organization, the company loses sight of its core purpose. It happens. The question is, as a C-suite executive what do you do about it?
Some leaders think a new corporate slogan, branding campaign or company meeting will do the trick. Others simply choose to ignore it and convince themselves it isn’t negatively impacting business performance. Nothing could be further from the truth.
Read this article to learn how market leading companies are establishing clarity in their vision, purpose and story — and as a result — improving employee engagement, customer acquisition rates and business results.
