“OnMessage captured and distilled vital insights that enabled us to crystallize our unique position within a rapidly evolving marketplace and create powerful messaging to support our go-to-market strategy.”
— Amy Swanson, Director of Marketing & Member Relations at Excelera
For your message to resonate with buyers and accelerate growth, it must be rooted in the voices that matter. Voices that ensure your corporate story pulls your strategy forward, speaks to what matters most to buyers, aligns with your corporate culture and differentiates your company from the competition in the most meaningful ways. At OnMessage, our Story Discovery Process is intentionally designed to make that happen.
Voice of Leadership — Pulls Your Strategy Forward
We facilitate leadership alignment sessions that intentionally connect your go-to-market strategy with viable, compelling positioning and messaging considerations.
Voice of Customer — Captures What Matters Most
We speak directly with customers to determine why they chose your company and validate what they truly value, identifying your strengths, weaknesses, unique value proposition and true points of differentiation.
Voice of Employee — Aligns Your Story and Culture
We interview members of your sales team and other customer-facing areas of the business, surfacing their unique perspectives on the company’s strengths, weaknesses and core value — as well as the challenges they face when sharing your story in real-world situations.
Voice of Competition — Differentiates in Meaningful Ways
We conduct a comprehensive audit and assessment of your competitor’s positioning and messaging, ensuring the story we develop is truly unique and ownable.
By intentionally capturing and distilling crucial insights — in each of these areas — you can architect a story that is intentionally designed to pull your go-to-market strategy forward and accelerate growth.
Would you like to learn more about our Story Discovery Process? Schedule a briefing today.
That’s Your OnMessage Minute.
