Do you want to truly differentiate your brand from the competition? Do you want to accelerate the growth of your business? Well then, follow the three Cs. Clarity. Consistency. Communication. That’s right. According to BrandZ™ Analysis, companies that drive clarity, consistency and reinforce key messages through cross-channel communication increase brand value and grow at a much higher percentage than the competition. A lot more. Over the last 12 years, companies that followed the three Cs increased brand value and preference 213% while those that did not — performed only half as well.
If that doesn’t convince you that clarity, consistency and reinforcing key messages across all channels matters — take a look at the most recent research from Gartner. According to Gartner, only 25% of B2B buyers rate the information they receive from suppliers to be highly consistent across all channels and that consistency directly impacts conversion rates. More importantly, B2B buyers who did experience messaging consistency throughout the buying process were roughly 4.5x more likely to make the purchase than those who did not.
So, the real question is: Do you have a clear and consistent corporate story?
Is that story being delivered consistently — online and offline — throughout the omnichannel customer experience? If not, we can help. Learn more at www.itsonmessage.com.
