Leading with Purpose is the Secret to Building a High-Growth, Admired Brand.

“Leaders of companies that made it on the World’s Most Admired Companies list truly understand that organizational purpose drives employees to give their all for their company, colleagues and customers.”
— Laura Manson-Smith, Chief Commercial Officer at Korn Ferry

Every year Fortune Magazine publishes a list of the “World’s Most Admired Companies.” The list is compiled based on research conducted by Korn Ferry and is the definitive benchmark for corporate reputation. Companies that made the Top 5 this year include Apple, Amazon, Microsoft, Walt Disney and Starbucks.

This year’s list and research surfaced one common trait among companies that made the list:

Leaders made purpose a priority.

In fact, 97 percent of leaders at these companies said the organization’s purpose is embraced by employees, and 95 percent believe their organization’s purpose is aligned with the company’s vision and goals.

Korn Ferry’s research is proof that leading with purpose and energizing employees through authentic and consistent communication — are priories for executives who drive high-performing organizations. Mark Royal at Korn Ferry took this point even further when he said:

“Leaders at The World’s Most Admired Companies recognize that financial success can be sustained only if they have engaged, agile and purpose-driven teams.”

Does your business have a clearly defined brand purpose?
Is that purpose front-and-center in your corporate story?

Is it omnipresent in the employee and customer experience?

With everything your employees and customers have been through over the past year — purpose is more important than ever. Your team and your buyers want to partner with brands that believe in something beyond profits. They want to connect with companies that serve a higher purpose.

Make 2021 the year that you crystallize your brand purpose. The year that you infuse your purpose throughout your corporate story. And the year that you bring purpose to life — inside and outside of your organization.

That’s Your OnMessage Minute.

WE CAN HELP.
At OnMessage, we help leadership teams crystallize their brand purpose, infuse it into their corporate story and bring it to life in the employee and customer experience. Speak to one of our experts to learn how we can help your business today.