Companies invest millions in sales onboarding, training, development and enablement systems. Just look at the investments that you have made in your sales technology stack in the last 18 months.
Yet, what repeatable “system” or “process” do you have in place to ensure your salespeople are delivering a clear, compelling and consistent message throughout the buying process?
What investments are you making to ensure your sales organization truly understands your company’s story, value proposition and what makes you different?
What processes do you have in place to ensure conversations with prospective buyers are as compelling and effective as possible?
What are you doing to ensure the sales tools used throughout the sales process are aligned with your buyer’s needs, fears, aspirations and goals?
Ask yourself this final question:
Does it really matter how streamlined and automated your sales process is, if the conversations taking place with buyers … are less than effective?
In the end, it’s the story that your salespeople deliver in selling conversations that truly influences sales effectiveness and performance.
So, with all the money you are investing in sales performance systems, doesn’t it make sense to invest in a disciplined process that will ensure your sales team is well positioned to deliver a clear, compelling and consistent story throughout the buying process?
Watch this video to learn more …
