From now until the end of the year, our OnMessage Minute will include the best of 2016. Each week we will organize content based on similar topics. This week, we are sharing must read content on the topic of the CMO’s role in the customer experience.
The Customer Experience and Its Profound Impact on the CMO
Brian Solis, author of “X: The Experience When Business Meets Design,” said, “I find that the chief marketing officer actually involves something that’s a little bit more significant in the organization. So not just responsible […]
CMOs … Have Your Campaigns Become Extinct?
Industry experts have been predicting that “campaigns” in the traditional sense are dead. Do you believe it? Well, maybe this OnMessage Minute will help you decide if they are right or wrong. Let’s start by […]
CMOs Own Perception — That’s Why They Must Own Customer Experience.
The customer experience, by its very definition, is complex. Forrester Research defines it as: “The product of the interactions between an organization and a customer over the duration of their relationship. This includes all of […]
Marketing Executives Must Become Customer Experience-Driven
Customer experience is now the epicenter of marketing. What does that mean and how is that different from how marketing operated in the past? In the past marketing was brand, campaign and lead conversion focused. […]
