“97% of B2B buyers feel that real customer stories are more credible than other types of content.”
— Demand Generation Report
While customer reviews and testimonials have been all the rage in the B2C world for some time — they are now moving to the top of the list for B2B companies. In fact, a number of reports have recently found that the voice of B2B customers has a significant impact on buying decisions. Do you have a formal, repeatable process in place to capture and share real stories and testimonials from your B2B customers? Are you eliciting feedback from your customers to improve products / services and your customer experience?
If not, you should be. The voice of your customer can drive business innovation, increase customer intimacy in your culture and when used consistently in the buying process — accelerate growth. At OnMessage, we believe your story should always include and amplify the voice of your customer. In fact, we believe the voice of our clients speaks volumes and it is one way that we educate buyers how we bring value to their business. See what just a few of our clients have to say about their experience working with our team:
Alex Timlin
SVP, Vertical Markets at Emarsys (SAP)
“We evaluated many partners and leaders in the communications space. OnMessage understood our opportunity quicker, better … and they were able to articulate it more clearly than any other firm we looked at. Never has a partner made such a big impact on our business in such a short time.”
Amy Swanson
Marketing & Member Relations at Excelera
“OnMessage was instrumental in distilling vital feedback from key customer segments into insights which helped crystallize our unique position within a rapidly evolving marketplace and create powerful messaging to support our go-to-market strategy.”
Brett Fritts
Chief Operating Officer at S.R. Smith
“OnMessage helped us analyze our business, market and customer segments to create a vision, mission and values system, as well as a compelling corporate story that propelled our go-to-market strategy forward. Their intentional approach, guidance and expertise were invaluable throughout the process.”
Theresa McEndree
Global Head of Marketing at Blackhawk Network
“After a number of mergers and acquisitions, we needed a corporate story that aligned our global go-to-market strategy and vision. OnMessage had the positioning and messaging expertise we needed, along with the disciplined processes required, to make it happen.”
Real customer testimonials — like these — can go a long way in helping B2B companies establish credibility and earn trust in the buying process. In fact, according to research, 72% of buyers say customer stories and testimonials make them trust a business more.
Isn’t it time your company invest the time and resources that are required to capture, develop and share real customer stories on a consistent basis?
That’s Your OnMessage Minute.
Add an entirely new dimension to your story … with StoryDimensions.
StoryDimensions is an integrated managed service and SaaS solution from OnMessage that enables you to capture a continuous stream of customer experience success stories that accelerate growth. Request a one-on-one demonstration of this innovative solution today.
