Your company’s higher purpose should be top of mind as you start of the new year. Why? Because your ‘greater purpose’ matters to employees and customers … more than ever before.
More importantly, in 2023, what your business stands for will determine how well your company attracts top talent and converts more profitable customers.
According to Gallup Research, it all starts with having a corporate story that captures the heart and soul of your company — because that is one thing that employees and customers value most when choosing an employer or brand.
Does your company have a clearly defined purpose and corporate story?
If not, this needs to be a priority in the new year. However, even if you think you purpose and story are rock solid, you still have work to do.
Ask yourself, what intentional and sustained programs do we have in place to bring that purpose and story to life?
According to PwC, one of the best ways to connect buyers and employees with your company’s purpose — is through stories. Stories that illustrate how your company is making a meaningful difference in the world and the lives of your customers.
At OnMessage, we help leadership teams crystallize their purpose, craft corporate stories and bring those stories to life in the customer and employee experience.
Learn how we can help you attract / retain the best talent and convert more customers in 2023.
Request a briefing with one of our experts today.
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