Why Clarity and Consistency is Critical to Your Success in 2022.

Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization.

No wonder a recent McKinsey study revealed the number one trait of companies that succeed in delivering a superior customer experience is, in fact, the ability to develop and deliver a clear, consistent message. That’s why it is critical that your organization have a well-defined process for delivering a consistent story throughout the customer experience. This process will maximize engagement and deliver the highest return on every connection you make.

Everyone knows that effective engagement starts with a clear and compelling message that resonates with your target audience and is brought to life consistently through all interactions. This is a challenge for most companies. In fact, according to a recent survey, more than 73 percent of CMOs indicate that their teams are not on message.

That’s why you need to have a strategic Corporate Messaging Platform that will ensure employees share a consistent story in critical business situations. This platform must go beyond a simple, single-page positioning document for the marketing department. It must deliver the actionable messaging content and tools that executives, sales, customer service and HR so desperately need to stay on message.

From casual conversations to client-facing meetings to social media — your employees have the opportunity to make or break the customer experience with your brand. In fact, a recent study found that up to 70 percent of brand perception is driven by the interactions and conversations prospects and customers have with your employees.

So, if you want to differentiate your business from competitors and deliver a superior customer experience — it’s time to get on message. It’s time to build a clear, compelling and consistent story that your entire organization will get behind and bring to life in the customer experience.

Learn how we can help differentiate your business with a clear, clear consistent story in 2022.Speak with one of our experts today

That’s Your OnMessage Minute.