Below are four must-read articles that speak to the impact corporate messaging and your story play in the customer experience.
The Bedrock of Customer Experience
Your company’s message is the thread that connects the customer experience. It’s the one thing that can truly make a difference in what your customers think about your company. From your website, to content marketing, […]
How Critical Is Consistent Corporate Messaging to CMO Success?
Today, most CMOs do not have enterprise processes in place to ensure clear, compelling and consistent messaging is delivered throughout the buying process and customer journey. This results in a disconnected and inconsistent experience for […]
Is Your Corporate Story Fragmented and Inconsistent?
To extract business value from all three phases of the customer experience — self-services, sales, post-purchase — CMOs must address the enterprise-wide messaging development and delivery problem that exists across the business. What problem is […]
Why Consistency Builds Trust With Your Customers
Every aspect of your business that touches the customer matters. It’s not just about successful lead generation. It’s not just about great sales conversion rates. It’s not just about a better than average Net Promoter […]
