Your Customers Expect a Cohesive Experience Throughout Their Journey.

In today’s constantly connected world, customers expect a consistent experience across all touchpoints. When this expectation is not met — when the link between what a company says and what it does is broken — customer trust is lost and they take their business elsewhere.

Sure, savvy business leaders understand that developing a clear, compelling and consistent corporate story is important for customer engagement. However, where many companies fall short is consistently bringing that story to life throughout the customer experience.

Business leaders often forget that as their company evolves, so does the company’s message. If left unmanaged, it will take on a life of its own — becoming less clear, less compelling and inconsistent. That’s why smart executives implement messaging education, enablement and activation programs to ensure a consistent corporate story is woven into the fabric of their customer experience. When this happens …

Employees become storytellers.
All too often executives make the mistake of assuming their employees will intuitively understand the corporate message. Not so. For messaging to truly be effective, it must be infused into the organization through sustained internal education and activation programs that ensure employees internalize corporate messaging and are inspired to bring a consistent story to life in the customer journey.

Selling conversations convert more customers.
Magic happens when strategic messaging is infused into sales tools and selling conversations. When this happens, conversations throughout the buying process become more clear, compelling and consistent. This results in prospects converting to paying customers at a higher rate.

Thought leadership extends and amplifies the corporate story.
Marketers know that content is not a “nice to have” but rather a must-have. And yet, according to IDG, 86 percent of buyers say B2B content is not useful, relevant or aligned to purchasing needs. Content is the direct link to customers and should always extend and amplify a consistent corporate story.

Always remember, the customer experience begins and ends with a conversation.

So, in 2023, make sure every employee is well equipped to deliver a clear, compelling and consistent corporate message throughout the customer journey.

Learn how we can help. Speak with one of our experts today.

That’s Your OnMessage Minute.