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Competitive movement, shifts in buying requirements, category disruptors and more require companies to quickly reposition their business and offerings to remain relevant and competitive. During this session, we will help you align your corporate or product positioning with current market requirements. Over the last 20 years, we have helped reposition more than 525 B2B products, services and companies. During this 8-hour session, we will help you evaluate your position in the market today and determine how to reposition your business or product in a way that aligns current market, buyer and competitive requirements moving forward. You’ll walk away from this session with the building blocks of a highly compelling and differentiated positioning statement. -
How you position, differentiate and define the value you deliver is essential in today’s competitive environment. Our experts will guide you through a full day strategy session to help you clearly define these critical dimensions of your business. During the course of 8 hours, we will guide you through a structured process for identifying, defining and documenting these core elements of your product or corporate message. You will benefit from more than 20 years of hands-on experience formulating positioning, key points of difference and value propositions for hundreds of leading companies. Walk away from this session with the building blocks of a highly compelling story that will connect with buyers. -
To be successful in vertical markets you need a message that aligns with industry-specific buying requirements, regulations and trends. During this working session, we will help you surface and capture dimensions of your story that will help you establish credibility and connect with buyers in new vertical markets. We’ve spent the last 20 years helping B2B companies develop differentiated messaging and positioning to enter and / or expand into new markets and industries. During this working session, you will leverage best practices and proven methods to shape the story used to capture and grow market share in a specific vertical market. Our experts will help you create the building blocks of a highly compelling go-to-market message, positioning, and value proposition. -
Strategic shifts in the business and leadership changes require disciplined and persistent communication to keep your entire company aligned. During this session, we will help you shape a clear, compelling and consistent story you can use to communicate change throughout your organization. For more than a decade, hundreds of executives have turned to us as their trusted advisor to help them communicate change. During this session, we will help you translate strategy or leadership changes into a compelling story that critical stakeholders will understand and embrace. With a clear, compelling story in hand – we will also share best practices that you can leverage to ensure desired actions and results are achieved throughout your organization. -
If you are in product management or marketing, this working session is for you. In one day, you can tap into more than 30 years of experience in product positioning and launch planning. Engage us to help you refine and strengthen your product positioning and launch plans. During this 8-hour session we will help you surface gaps, areas of weakness and opportunities to improve the success of your new product introduction. With decades of hands-on product management and product marketing experience, we are the perfect partner to guide you through a structured evaluation process and make recommendations for improvement. -
Has your business grown at a rapid pace or experienced significant change? Is your workforce in need of greater clarity and alignment? Then this session is for you. In 8-hours we will guide you through a structured process to define your company’s vision, mission and values. Rapid growth. Organizational change. These are things that create confusion and can cause leaders / employees to lose sight of the big picture. We have spent decades helping leaders distill, define and package vision, mission and value systems that drive organizational clarity, alignment and performance. During this session, we will guide you and your executive team through a structure process to regain clarity around your vision, mission and values. You will also leave the session with best practices and recommendations for creating a culture that is centered around these core business drivers. -
70% of M&A challenges and problems are the result of poor communication planning and execution. During this session, we will help you define and document a communications strategy that will produce optimal integration results. Rapid growth. Organizational change. These are things that create confusion and can cause leaders / employees to lose sight of the big picture. We have spent decades helping leaders distill, define and package M&A integration messaging and communication plans that drive organizational clarity, alignment and performance. During this session, we will guide you and your executive team through a structured process to regain clarity around your integration story and build the framework for a rock solid communications plan. -
If you want to be competitive in today’s business environment you need to recruit, retain and engage the best possible talent. This session will help you craft the building blocks of a compelling story that will attract, inspire and engage high-performing employees. Is your company struggling to recruit the best talent? Are you losing high-performers to the competition? Are your employees just going through the motions? If your answer is yes to one or all of these questions — the answer may lie within your story. During this session, we will walk you through a proven process for constructing and packaging a compelling story that you can weave into your employee experience. We will help you identify key messages that can be consistently delivered to recruit, retain and engage your workforce throughout the employee journey. You will leave this session with the building blocks of a compelling story that will differentiate your company and culture from the competition.
