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We live in a noisy world, so standing out from the competition is critical. During this session, we will help you evaluate, strengthen and package key differentiators that matter to your buyer. Over the last 20 years, we have developed a core competency in identifying and defining key points of difference that help companies stand out from the competition. During this rapid-fire session, we guide you through a proven process for clarifying and strengthening how you differentiate your product, service or company in the minds of your prospects. -
How you position, differentiate and define the value you deliver is essential in today’s competitive environment. Our experts will guide you through a full day strategy session to help you clearly define these critical dimensions of your business. During the course of 8 hours, we will guide you through a structured process for identifying, defining and documenting these core elements of your product or corporate message. You will benefit from more than 20 years of hands-on experience formulating positioning, key points of difference and value propositions for hundreds of leading companies. Walk away from this session with the building blocks of a highly compelling story that will connect with buyers.
