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To be successful in vertical markets you need a message that aligns with industry-specific buying requirements, regulations and trends. During this working session, we will help you surface and capture dimensions of your story that will help you establish credibility and connect with buyers in new vertical markets. We’ve spent the last 20 years helping B2B companies develop differentiated messaging and positioning to enter and / or expand into new markets and industries. During this working session, you will leverage best practices and proven methods to shape the story used to capture and grow market share in a specific vertical market. Our experts will help you create the building blocks of a highly compelling go-to-market message, positioning, and value proposition. -
If you want to be competitive in today’s business environment you need to recruit, retain and engage the best possible talent. This session will help you craft the building blocks of a compelling story that will attract, inspire and engage high-performing employees. Is your company struggling to recruit the best talent? Are you losing high-performers to the competition? Are your employees just going through the motions? If your answer is yes to one or all of these questions — the answer may lie within your story. During this session, we will walk you through a proven process for constructing and packaging a compelling story that you can weave into your employee experience. We will help you identify key messages that can be consistently delivered to recruit, retain and engage your workforce throughout the employee journey. You will leave this session with the building blocks of a compelling story that will differentiate your company and culture from the competition.
