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Positioning is critical to sales and marketing success. During this rapid session we will help you shape and crystallize your corporate or product positioning. Our experts have developed positioning strategies and recommendations for more than 500 products, services and companies over the last 20 years. We can help you too. In two-hours we will walk you through a positioning exercise and ask the critical questions that will help you formulate a more focused, defensible positioning statement. -
Getting to a value proposition that is meaningful and relevant to your target audience is the key to business success. Our experts will help you formulate a value proposition that rings true with your target audience. We have extensive experience developing compelling value propositions for a wide-range of products, services and solutions. Tap into our expertise during this two-hour session where we will guide you through the value proposition development process, challenge your assumptions and help you land on a value proposition that connects with prospects. -
We live in a noisy world, so standing out from the competition is critical. During this session, we will help you evaluate, strengthen and package key differentiators that matter to your buyer. Over the last 20 years, we have developed a core competency in identifying and defining key points of difference that help companies stand out from the competition. During this rapid-fire session, we guide you through a proven process for clarifying and strengthening how you differentiate your product, service or company in the minds of your prospects. -
This session is ideal for leaders who need a story that engages and motivates stakeholders to activate strategic business initiatives. In 2-hours, we will help you construct the building blocks of a story that will produce measurable results. From quarterly or annual business priorities to new product introductions, organizational change initiatives and more – every strategic initiative needs to be wrapped with a compelling story to be successful. During this session, we will help you construct and package a story that engages and motivates key stakeholders to get behind critical initiatives that must deliver business results.
