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Positioning is critical to sales and marketing success. During this rapid session we will help you shape and crystallize your corporate or product positioning. Our experts have developed positioning strategies and recommendations for more than 500 products, services and companies over the last 20 years. We can help you too. In two-hours we will walk you through a positioning exercise and ask the critical questions that will help you formulate a more focused, defensible positioning statement. -
How you position, differentiate and define the value you deliver is essential in today’s competitive environment. Our experts will guide you through a full day strategy session to help you clearly define these critical dimensions of your business. During the course of 8 hours, we will guide you through a structured process for identifying, defining and documenting these core elements of your product or corporate message. You will benefit from more than 20 years of hands-on experience formulating positioning, key points of difference and value propositions for hundreds of leading companies. Walk away from this session with the building blocks of a highly compelling story that will connect with buyers. -
If you are in product management or marketing, this working session is for you. In one day, you can tap into more than 30 years of experience in product positioning and launch planning. Engage us to help you refine and strengthen your product positioning and launch plans. During this 8-hour session we will help you surface gaps, areas of weakness and opportunities to improve the success of your new product introduction. With decades of hands-on product management and product marketing experience, we are the perfect partner to guide you through a structured evaluation process and make recommendations for improvement.
